Established by Irfan Nathoo, David Cannava and Simon Thirlaway as a collaborative creative studio and projection based XR stage in 2020, the studio’s virtual production capabilities combine augmented and real-time in camera VFX, content creation and projection mapping. Trusted by brands including Nike, Facebook, Disney and by cultural influencers; Billie Eilish, Jnr Choi and the NBA, CREATE TH!S realizes creative vision with cutting edge technical solutions.